The Canadian government also stopped advertising on Breitbart News after declaring that its content "did not align with the Government's Code of Value and Ethics". The list of advertisers includes Allstate, AT&T, Autodesk, BMW, Deutsche Telekom, HP Inc., Kellogg's, Lenovo, Lyft, Visa, Vimeo, Nest, and Warby Parker. By May 2017, thousands of advertisers had stopped advertising with Breitbart. Īs of February 2017, 820 companies had joined the campaign and stopped advertising on Breitbart News, according to statistics provided by the organization. The organization primarily operates from its Twitter account, and also has a Facebook account. Jammi later left Sleeping Giants, saying that Rivitz "gaslighted me out of the movement we built together". Other reports identified Jammi as "co-founder". Shortly afterward, a New York Times profile of Rivitz and freelance copywriter and marketing consultant Nandini Jammi said the two ran the campaign's Twitter account "along with other still anonymous contributors". The American campaign operated anonymously until The Daily Caller identified freelance copywriter Matt Rivitz as the founder, a story confirmed by Rivitz. The campaign has sections in Australia, Brazil, Canada, France and Germany. The campaign started in November 2016, shortly after Donald Trump's victory in the 2016 United States presidential election, with the launch of a Twitter account aiming to boycott Breitbart News. Sleeping Giants is a social media activism organization aiming to pressure companies into removing advertisements from conservative news outlets.
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